Introduction to Facebook Marketing

Marketing: After the Industrial Revolution of Eighteenth and Nineteenth centuries, modern day industry was born in the United Kingdom. However, there was not much stress on marketing. The producers used to produce enough products for the people and almost all of that was consumed without much difficulty. There was little focus on marketing as no need was felt for it at that time. However, in the modern day world, each and every product is manufactured by numerous companies across the world. Further, there are companies which provide a wide range of services.

Thus, in the cut throat competition, it has become quite imperative for every company to focus on marketing besides focusing on good quality and brand image. Further, marketing cannot be ignored by any company which wants to tap the huge market of existing and potential customers around the world. In recent times, with the development of internet, a number of exciting means of marketing have been developed.

These include intrusive methods such as advertising email campaigns and lesser intrusive ones such as advertisements on websites. They have been aided by the global network of companies which provide transportation services of goods such as DHL, Dimerco etc. Advertisement on various websites involves posting of advertising content on different websites. Owing to the enormous number of internet users, which is estimated at around 2 billion users worldwide, there is a huge potential in terms of marketing potential. Further there has been a rise of social networking companies such as Facebook. This concept is named Social Media marketing which makes use of such social networking sites.

The popularity of Facebook has been used by countless number of individuals and companies quite effectively for reaching out to their customers at any corner of the world. As per market estimates, the current viewer ship of Facebook is at around 400 million users and that count is increasing quite rapidly. The marketing of various products at the popular social networking site Facebook is known as Facebook Marketing.

Facebook Marketing involves advertising in various ways. These include use of direct advertising in the form of banners etc. Facebook has launched various advertising plans for the advertisers such as pay per click plans. Whenever the advertisement of an advertiser is clicked, it is required to pay Facebook a certain amount of fees. Although Facebook charges a heavy fee, it is quite popular among the advertisers due to huge reach and the enormous business opportunities that are obtained using Facebook.

There are countless numbers of other applications which have been provided by Facebook and have been used by many advertisers around the globe. Facebook would display such advertisements on the profile page of a user which align with that particular user's interests, groups, sex or age. For example female users are shown advertisements of prom dresses, jewelry and matching shoes etc. Further, a user who would have subscribed to a group of a particular group such as golf would be shown advertisements of manufacturers of golf equipment.