How Email Marketing Works: Let's Cut Through the Crap
Have you ever signed onto someone's email marketing list and then get BOMBARDED with what looks like phony emails?
There's a reason for that...
Suppose you were just starting out in a new internet marketing business, but you didn't know the first thing about marketing. Then you stumble upon a system that guarantees you "pre-written" emails. "Just plug in", they say. You'd probably be attracted to that kind of service, right?
"This is how email marketing works"... they say...
I know I was. But here's the problem with that: Those pre-written emails don't have anything to do with YOU. Email marketing 2014 needs to be more "real". If you notice, more and more people are tuning into reality shows - they just want to know what's real. So many people online look so phony that people actually email them asking them if they're real!
Sure, they might have been written by "experts" in internet marketing - however, as we progress to leaders in the internet marketing field, we are always changing.
In that leader's mind, $10,000 a month is chicken-feed. So he's likely to be saying things like "I've been all over the world and met with hundreds of successful online marketers and I know the secret of how to break through to $10K a month".
Yeah, right.
Sure, might be true for the guy who wrote it. But he has a totally different perspective than someone who is brand-new to internet marketing. But marketing strategies that work reflect the real human inside.
Now suppose that you have an email like that scheduled to go out each day - all of which misrepresent YOU. Now you just got your first signup and you're proud of it - so you decide to create an email blast.
See the disconnect?
The biggest problem with learning how email marketing works is that too much is "done for you"...
This is because the most common hurdle with attaining successful internet marketing is staying congruent. For example, when someone clicks on your link, they are lead to a sales page that you have already prepared them for. That sales page SHOULD give provide them some information PERTINENT to what they were looking for in the first place.
The reality is that when I "plugged in" to all those pre-written emails, my open rates went way down... and I'm STILL trying to build my own brand back!
Bottom line, when people join your business, they join YOU. And, you'd be attracting WAY more followers to say something like "I've never marketed online before, but when I plugged into this system and let them do the marketing for me, I got 21 new signups my first week."
It's powerful to take screen shots of your own success (you can do that by downloading "Jing" for free).
People see real results and they know you're real. When you can admit to your faults, people are drawn to you because they know they have faults, too. Of course, behind every fault is also a success that you announce.
Another trick for how email marketing works...
If you have a blog or YouTube video - something that helps brand you as a marketer, email your list with links to your own personal information.
It's best, of course, if you can prove your results in video or on a blog with real screen capture results. Also, if you insert the image of the video in your email body, and then click on it and attach to the URL link of your blog or video, that will entice more people to click on your link. This is because a greater percentage of the population is "visual"- meaning they respond to visual ques.
There's a reason for that...
Suppose you were just starting out in a new internet marketing business, but you didn't know the first thing about marketing. Then you stumble upon a system that guarantees you "pre-written" emails. "Just plug in", they say. You'd probably be attracted to that kind of service, right?
"This is how email marketing works"... they say...
I know I was. But here's the problem with that: Those pre-written emails don't have anything to do with YOU. Email marketing 2014 needs to be more "real". If you notice, more and more people are tuning into reality shows - they just want to know what's real. So many people online look so phony that people actually email them asking them if they're real!
Sure, they might have been written by "experts" in internet marketing - however, as we progress to leaders in the internet marketing field, we are always changing.
In that leader's mind, $10,000 a month is chicken-feed. So he's likely to be saying things like "I've been all over the world and met with hundreds of successful online marketers and I know the secret of how to break through to $10K a month".
Yeah, right.
Sure, might be true for the guy who wrote it. But he has a totally different perspective than someone who is brand-new to internet marketing. But marketing strategies that work reflect the real human inside.
Now suppose that you have an email like that scheduled to go out each day - all of which misrepresent YOU. Now you just got your first signup and you're proud of it - so you decide to create an email blast.
See the disconnect?
The biggest problem with learning how email marketing works is that too much is "done for you"...
This is because the most common hurdle with attaining successful internet marketing is staying congruent. For example, when someone clicks on your link, they are lead to a sales page that you have already prepared them for. That sales page SHOULD give provide them some information PERTINENT to what they were looking for in the first place.
The reality is that when I "plugged in" to all those pre-written emails, my open rates went way down... and I'm STILL trying to build my own brand back!
Bottom line, when people join your business, they join YOU. And, you'd be attracting WAY more followers to say something like "I've never marketed online before, but when I plugged into this system and let them do the marketing for me, I got 21 new signups my first week."
It's powerful to take screen shots of your own success (you can do that by downloading "Jing" for free).
People see real results and they know you're real. When you can admit to your faults, people are drawn to you because they know they have faults, too. Of course, behind every fault is also a success that you announce.
Another trick for how email marketing works...
If you have a blog or YouTube video - something that helps brand you as a marketer, email your list with links to your own personal information.
It's best, of course, if you can prove your results in video or on a blog with real screen capture results. Also, if you insert the image of the video in your email body, and then click on it and attach to the URL link of your blog or video, that will entice more people to click on your link. This is because a greater percentage of the population is "visual"- meaning they respond to visual ques.
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