Boost Online Profits With Your Best Friend - The Autoresponder

I think it is safe to say that email campaigns are a proven, useful and effective marketing strategy. Economical, easy to implement and able to reach mass audiences, email marketing allows the internet business person to introduce their unbelievable, irresistible, "must have" opportunity to thousands of first time customers. Their mesmerizing sales pitch will expound upon the incredible features and benefits of the product or service. The extremely fortunate email recipient will then be immediately compelled to reach for their credit card. Presto! Business is booming and online profits are soaring.

But wait just a minute. I think we better back up that awesome email marketing money making machine. Unfortunately, sales are not going to come quite so easily with that initial exposure to your offer.

Why not?

Well, reliable statistics indicate that very few potential customers will be persuaded to open their wallets following initial exposure to your sales pitch. In fact, a more realistic expectation will be four or more additional exposures to your offer prior to any definitive actions on the part of your prospective buyer. However, the important thing to remember here is that your prospect's initial indifference to your offer does not eliminate them from eventual transformation to paying customer.

So how do we facilitate this transformation?

Might I humbly suggest the marketer's best friend. A simple but powerful tool called the autoresponder. This basic tool is awesome and is the answer to turning the passive window shopper into the ecstatic, loyal and paying customer. An easy, very affordable strategy to maintain a consistent customer base, consistent sales and consistent profits. Sound like something you would be interested in? Let me briefly outline the beauty of the autoresponder. What makes it so effective?

There are a few basic but essential marketing concepts that are leveraged through the use of your autoresponder. Consider the following: repetition, comprehension, education, urgency and relationship building.

Repetition is probably the key ingredient as it serves as a means to keep your offer in front of the prospective buyer. It reinforces the fact that your offer or opportunity is not a one time money making scheme but rather a potential valuable addition to their business interests which merits continued consideration. As the prospective buyer experiences repeated exposure, you provide additional ongoing education that assists your reader in comprehending the need for investing in your product or service.

You can also use the persistent communication to create a sense of urgency in joining your team. Emphasize the downside of further procrastination. The sooner they purchase, the faster their business ventures will experience escalating growth and profit.

And finally, you gain the tremendous asset of relationship building. Your prospective customers will see you as someone offering real value, committed to enhancing their success. You then begin assembling a collection of loyal followers who will become repeat customers for years to come.

In summary, the autoresponder is a "must have" tool for effective long term marketing. The benefits of persistent customer contact are unquestioned, statistically proven to expand sales for your initial offers as well as setting the stage for long term relationships that will develop a repeat customer base. The question is not whether to employ an autoresponder in your business but rather how soon can I get my autoresponder up and running. This is one marketing tool you cannot do without.