Social Marketing Plan - 4 'P's of a Customer Generating Social Marketing Strategy
Social marketing per-se has a history of nearly three decades with the exception that it was used differently when compared to the modern age of the Internet. An effective social marketing plan should be evolved with the right marketing mix and account for the uniqueness of products and the environments where they work. Here are 4 important components of your marketing strategy:
1. Product
The product, in a social marketing context is generally not a tangible item (it can be at times though). Often it is a practice to improve life, or urge people to do things that they generally don't - like eating more fiber, conserving water, doing exercise etc. The core values of the target audience are taken into account and the social marketing plan is evolved similar to a commercial marketing plan.
2. Price
The emotional or social costs often override the monetary cost and the effort should be focused on reducing these emotional and social costs like embarrassment, time, deprivation (from something usually enjoyed) social disapproval etc.
3. Place
It is important to remember that the time available to communicate your message is very short almost similar to the aperture of a camera. The target audience needs to learn where and when they can act on your message and that needs to be communicated in clear and simple terms.
4. Promotion
The target composition in a social marketing plan can be vastly different from the commercial marketing approach. Therefore, the social marketing plan should be tailored for the typical audience segment.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.spazmatic.net to get your FREE copy now!
1. Product
The product, in a social marketing context is generally not a tangible item (it can be at times though). Often it is a practice to improve life, or urge people to do things that they generally don't - like eating more fiber, conserving water, doing exercise etc. The core values of the target audience are taken into account and the social marketing plan is evolved similar to a commercial marketing plan.
2. Price
The emotional or social costs often override the monetary cost and the effort should be focused on reducing these emotional and social costs like embarrassment, time, deprivation (from something usually enjoyed) social disapproval etc.
3. Place
It is important to remember that the time available to communicate your message is very short almost similar to the aperture of a camera. The target audience needs to learn where and when they can act on your message and that needs to be communicated in clear and simple terms.
4. Promotion
The target composition in a social marketing plan can be vastly different from the commercial marketing approach. Therefore, the social marketing plan should be tailored for the typical audience segment.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.spazmatic.net to get your FREE copy now!
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